Trade shows can sometimes feel a little predictable: stands, brochures, sales conversations. But what struck us at Empack 2026, day after day, was how quickly conversations went deep. The moment visitors saw the live demo, a digital work instruction just like an operator would use on the shop floor, the hesitation was gone. That’s when the real questions started.
About the paper instruction binders that have been maintained for years, but in practice, nobody actually follows them. About the new employee who, three weeks in, still needs a colleague to show them the ropes. About the downtime that lasted longer than necessary, simply because the right procedure wasn’t findable at the right moment.
That remark, in all kinds of variations, was something Kevin Nguyen and Sander Gerrits heard regularly over the past three days. And that’s exactly why we were at Empack.